Discipline ii. — Brand Identity
Logo · System · Voice
Your brand is
always speaking
Every day, your brand is either working for you or against you. It sets the price in the customer's mind before you say a word. We make sure it argues your case.
An unconsidered brand does not stay neutral. It quietly tells people you are smaller, cheaper and less certain than you are. That message is delivered thousands of times a month, for free, on your behalf.
The deliverables
A complete identity, not a logo file
01
Primary and secondary logo suite
Marks for every context, format and size.
02
Color, type and visual language
A system that holds together everywhere it appears.
03
Brand voice and messaging direction
How you sound, so it always sounds like you.
04
Guidelines and asset library
Everything documented, organized and ready to use.
◆ ◆ ◆
“When I show other professionals my new website, the response I get most is how good it looks. He works seamlessly and patiently with my ideas while bringing his own creativity and know-how. 10/10.”
Appalachian Alchemist
Investment
Two ways to begin
Branding Package
$1,000
The complete identity. Everything your business needs to look and sound like itself, everywhere.
- Primary and secondary logo suite
- Color, type and visual language
- Brand voice and messaging direction
- Brand guide and asset library
Includes branding
Social Media Coaching
$2,400
The full branding package, plus the strategy and skills to run your presence yourself.
- Everything in the branding package
- Content Strategy & Branding Book
- How to Film Engaging Content packet
- 1-on-1 training sessions
Inside every coaching engagement
01
Content Strategy & Branding Book
Platform by platform strategy, content pillars, voice and visual guidelines. This is in addition to the logo and brand guide the branding package delivers.
02
How to Film Engaging Content packet
Shot lists, framing, lighting and editing, tailored to your business. Boats on water and HVAC job site trust content are not filmed the same way.
03
1-on-1 training
Live sessions on running your profiles, scheduling, engagement and reading your analytics.