Discipline ii. · Brand Identity Identity · System · Voice

Go from being met to being remembered.

An identity precedes every conversation a business has. The studio composes the marks, the palette, the typography and the language that set the expectation before a word is spoken.

An identity, well made, works without instruction. It renders a business recognizable, credible, and readily chosen, long before anyone has spoken to it.

The deliverables

A complete system, documented

01
Primary and secondary logo suite
Marks for every context, format and size.
02
Color, type and visual language
A palette and hierarchy that hold in every application.
03
Brand voice and messaging direction
The register and vocabulary of the business, set down.
04
Guidelines and asset library
Every asset documented, ordered and ready for use.
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“When I show other professionals my new website, the response I get most is how good it looks. He works seamlessly and patiently with my ideas while bringing his own creativity and know-how. 10/10.”

Appalachian Alchemist
Investment

Two ways to begin

Branding Package
From$1,000

The complete identity, documented in full and prepared for every application.

  • Primary and secondary logo suite
  • Color, type and visual language
  • Brand voice and messaging direction
  • Brand guide and asset library
Includes branding
Social Media Coaching
From$2,400

The complete identity, with the strategy and instruction to conduct your presence yourself.

  • Everything in the branding package
  • Content Strategy & Branding Book
  • How to Film Engaging Content packet
  • 1-on-1 training sessions
Within every coaching commission
01
Content Strategy & Branding Book
Strategy by platform, content pillars, voice and visual guidelines, supplied in addition to the logo and brand guide of the identity commission.
02
How to Film Engaging Content packet
Shot lists, framing, lighting and editing, prepared for the business in question. Boats on open water and job site trust content are not filmed alike.
03
1-on-1 training
Live instruction in conducting your profiles, scheduling, engagement and the reading of analytics.