Discipline ii. — Brand Identity
Logo · System · Voice
Your brand is
always speaking
Every day, your brand is either working for you or against you. It sets the price in the customer's mind before you say a word. We make sure it argues your case.
An unconsidered brand does not stay neutral. It quietly tells people you are smaller, cheaper and less certain than you are. That message is delivered thousands of times a month, for free, on your behalf.
The deliverables
A complete identity, not a logo file
01
Primary and secondary logo suite
Marks for every context, format and size.
02
Color, type and visual language
A system that holds together everywhere it appears.
03
Brand voice and messaging direction
How you sound, so it always sounds like you.
04
Guidelines and asset library
Everything documented, organized and ready to use.
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“When I show other professionals my new website, the response I get most is how good it looks. He works seamlessly and patiently with my ideas while bringing his own creativity and know-how. 10/10.”
Appalachian Alchemist